The Watch Party Experience · New York
Moments engineered to be posted.
A 30-40 guest watch party in New York, built so every beat is captured and shared:
The welcome
- An NFL Draft-style moment: each guest is "drafted" and handed their chosen New York team jersey (Giants or Jets)
- A "commissioner" makes the handoff - captured as a content moment
Best-play telestration
- A short hero b-roll intro before they break down their play
- At a slim podium, each guest draws on an iPad and talks to camera about their play (their real email / LinkedIn / deal)
- We screen-record the iPad and overlay the marked-up graphic beside them in the edit
Locker room moment
- A clean white locker wall: 4-5 matching open wardrobe units (doors off), all jerseys on wood hangers, name-tagged and alphabetical, with LED accent lighting and a bench in front
- The signature photo moment that makes the night memorable
"Draft Day 2026" photo
- A branded photo moment, printed on the spot and emailed
Football toss for tickets
- A football toss competition for a pair of real NFL game tickets - guests compete, the winner takes them home, and it's filmed
And because we control the room: more branding opportunity, special catering, a custom drink menu, and the amenities of a true watch-party experience.
The watch party: big-screen viewing, lounge seating, catering, Aligned brand lighting.
The bar: kitchen island as an Aligned-branded open bar with signature cocktails.
Possible Activations
Ways to make it unforgettable.
A menu of social-first, on-theme moments we can layer in. Each one is built to be photographed and posted, and ideally to give guests something they want to keep.
Locker room install · included
- 4-5 matching white open wardrobe units (doors off), all jerseys on natural wood hangers, name-tagged + alphabetical, LED accent lighting, bench in front
- The signature photo moment of the night
"Draft Day" portrait set
- A lit, branded backdrop where a photographer shoots each guest as a "draft pick"
- Doubles as a premium headshot they will actually post and use
Light-up marquee
- Oversized illuminated letters or logo as a glowing photo backdrop
- Anchors the room and the step-and-repeat
The Draft Board wall
- A giant NFL-style big board with every guest's name and company
- Interactive, flattering, and a natural group photo
Themed bar + drink menu
- Custom NFL / New York cocktail menu and branded bar moment
Locker room install: 4 white open wardrobe units, jerseys on wood hangers, Aligned LED accent, bench.
The QB Challenge: custom throw-through target + net, branded ball cart, turf, throw-line mat.
The Content Capture
One focused session → months of content.
Each play is recorded in a simple, repeatable format:
- Play name
- The situation it solves
- How to run it
- The result
12 plays, 5-10 minutes each, a tight scheduled session. Contributors are the leaders + customers with genuinely strong plays.
Telestration: podium + iPad, marked-up screen overlaid in the edit (Aligned colors).
Player intro - two directions (TBD)
Direction A: dark, high-energy light show.
Direction B: bright / high-key on white.
Player intro - motion test
Animated player-intro mockup (sample motion).